When a person experiences complete joy, it is often said that “all five senses are fulfilled”. Indeed, the senses of sight, hearing, smell, touch and taste all work to enhance our lives.

KANSEI Projects Committee(KPC)is a research team that scientifically evaluates and verbalizes sensory experiences and the sensibilities (KANSEI) born from those experiences. Experts in each of the five human senses have assembled to analyze and identify the Multisensory Experience, or the relationship and effects of sight, hearing, smell, touch and taste.

KPC applies KANSEI Design to the elements of space, time, and human relationships to create environments that enhance overall well-being. Partnering with trusted corporations and educational institutions, the team seeks to find sustainable solutions that benefit society as a whole.

KPC Goals

KPC Participating Companies

  • Hearing:JVCKENWOOD Victor Entertainment Corporation
  • Smell:Air Aroma Japan
  • Sight:Design Office LINE Co., Ltd.
  • Touch: KOMA Co., Ltd.
  • Taste:Onodera Corporation Coffee Division

KPC Alliance Partner

KANSEI Design & Co.

With the knowledge and results obtained from evaluations by the KANSEI Projects Committee (KPC), KANSEI Design & Co. applies KANSEI Design to a wide range of products and services. From new product and service development to project management and sensory branding, knowledge obtained from the sensory research is implemented in the real world.

The 3 Pillars

The activities of KANSEI Projects Committee(KPC)stretch across three main pillars:
Multisensory Space Design, Art & Science, and Corporate Management.

Multisensory Space Design

KANSEI Design is applied to create spatial designs that elevate emotional well-being, creativity and productivity.

Art & Science

Sensibilities and thought processes honed through art and science are applied to the design and engineering of corporations, via human insight and sensory evaluation.

Business Application

KANSEI Design is applied to corporate management to develop emotional branding, sensory communication, and nurture highly-intuitive employees.